Could You Care: company in East Devon kick-starts vital conversations about care

PUBLISHED: 12:00 25 October 2017 | UPDATED: 13:14 25 October 2017

A Bluebird Care assistant with a customer and family.

A Bluebird Care assistant with a customer and family.


An East Devon private care company is tackling tough questions about the challenges facing Devon’s ageing population.

Bluebird Care – which has offices in Honiton, Exeter and Exmouth – is asking people for their views on ageing, their perception of what care means and the questions that ‘up until now they’ve been reluctant to ask’.

The home care provider has launched its #talkcare campaign, with pop-up events around Exeter this month, as well as on Facebook and Twitter.

On Wednesday, November 8, the top 10 questions will be put to an expert care panel, including Martyn Rogers (Age UK, Exeter), Cllr Andrew Leadbetter (Devon County Council Cabinet member for adult social care and health services), Dr Michael Dixon (GP, mid-Devon) and William Flint (Bluebird Care).

Bluebird Care spokesperson Emma Perrett said: “Our campaign aims to get the conversation about care on the local agenda as well as kick-started around the kitchen tables of families in Devon.”

With the number of people in Devon aged 65 or over expected to rise from around 196,000 to almost 250,000 by 2030, the Journal, along with sister Archant titles in the South West, is also shining a light on care issues.

The vacancy rate is estimated at 6.9 per cent with some 9,000 adult social care vacancies across the region at any one time.

And across the South West an estimated 30,000 new care jobs will be needed by 2025.

So through the Journal’s own #couldyoucare campaign, we also hope to boost recruitment, raise awareness and tell the human stories of those who work in the industry, the people they care for and also those for whom the system is falling short.

Devon County Council (DCC) and 15 other councils from across the region are also hoping to boost recruitment in the care sector with its Proud to Care campaign.

To ask Bluebird Care a question about care, use #talkcare on social media, or call the East Devon hub on 01404 814880.

If you’d like to share your care story with the Journal, email or call 01392 888509.

Find out more about a career in care by going to or

Read more: East Devon will you join our Could You Care campaign?

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