Co-op agrees to restrict sales of energy drinks in Cranbrook

PUBLISHED: 06:55 13 March 2018

TV chef Jamie Oliver has been a prominent figure, warning of the danger to children of consuming high-energy drinks. Southern Co-op has now banned the sale of these drinks to under-16s in all its stores, including Cranbook.

TV chef Jamie Oliver has been a prominent figure, warning of the danger to children of consuming high-energy drinks. Southern Co-op has now banned the sale of these drinks to under-16s in all its stores, including Cranbook.

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Cranbrook’s high-energy drinks row is over.

The town’s Southern Co-op store has recently banned the sale of the caffeinated energy drinks to under-16s.

To purchase these drinks, customers now need to show appropriate ID.

It’s a move that Cranbrook Town Council (CTC) has welcomed, following two requests from the council to Southern Co-op, asking for the ban.

CTC’s requests followed reports of the town’s teenagers ‘guzzling’ up to six cans of high-energy drinks in a session, resulting in the youngsters ‘running riot’.

CTC also felt that the sale of the drinks in Cranbrook was inappropriate considering its Healthy New Town status.

Initially the Southern Co-op refused to implement a ban – which four other retailers have done around the UK – saying it had‘carefully considered’ the request, but was unable to withdraw ‘what are currently legal products’ from sale at its store. It stated that it was monitoring Government and Food Standards Agency advice.

Now it has decided to ban the sale of the drinks to under-16s.

A spokesperson from Southern Co-op said: “Southern Co-op is launching a voluntary ban on the sale of energy drinks to under-16s. The age restriction, which will apply to 46 products containing more than 150mg of caffeine per litre, will come into force in March 2018.

“Once the ban is implemented, customers wishing to buy these products will need to be willing to show appropriate ID. The ban recognises the growing concerns about the consumption of energy drinks among young people and we recognise that we must act, balancing offering choice to our customers and doing the right thing.

“We have listened to the concerns of parents and teachers who want to limit young peoples’ access to high caffeine drinks. The age restriction on sales will apply across all our food stores as well as those belonging to Co-op Group and other independent co-op societies.”

CTC has acknowledged the move by the Southern Co-op. In a statement it said, “Cranbrook Town Council is very pleased to see that the Southern Co-op group has decided to restrict the sale of high caffeine energy drinks to over-16s only. This is a positive step that we fully support.”

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